Market Research Techniques
📊 Part 1: Market Research Methods
1. Match each market research technique with its correct description:
1. Surveys
2. Interviews
3. Focus Groups
4. Observation
A. Watching customer behaviour without interaction
B. One-on-one conversations with detailed questions
C. Written questionnaires with multiple choice or rating scales
D. Small group discussions about products or services
2. Which market research technique would be BEST for each situation? Choose one option for each:
a) You want to gather opinions from 200 customers quickly:
Surveys
Interviews
Focus Groups
Observation
b) You want detailed feedback about a new product design:
Surveys
Interviews
Focus Groups
Observation
c) You want to see how customers actually shop in your store:
Surveys
Interviews
Focus Groups
Observation
📝 Part 2: Survey Design
3. Fill in the blanks about good survey design:
Survey questions should be _________ and easy to understand. _________ questions give you specific data like "yes/no" answers, while _________ questions allow customers to explain their thoughts in detail. A good survey should not be longer than _____ minutes to complete.
4. Identify the problems with these survey questions. Check all that apply:
Question: "Don't you think our amazing burgers are the best in town and wouldn't you agree they're better than our competitor's terrible food?"
Too long and confusing
Leading/biased language
Asks two questions at once
Uses negative language
Nothing wrong with this question
5. Rewrite the above question to make it better:
🎯 Part 3: Target Audience and Consumer Needs
6. Your mini-business sells healthy lunch boxes for students. Design 3 survey questions to identify your target audience's needs:
Question 1 (Closed question):
Question 2 (Open question):
Question 3 (Rating scale question):
7. List 4 things market research can help your mini-business identify:
1. _________________________________________________
2. _________________________________________________
3. _________________________________________________
4. _________________________________________________
🗣️ Part 4: Interview Planning
8. You're planning to interview 5 potential customers about their shopping habits. Write 3 interview questions that would give you useful information:
Question 1: ___________________________________________
________________________________________________
Question 2: ___________________________________________
________________________________________________
Question 3: ___________________________________________
________________________________________________
9. What are 3 advantages of interviews compared to surveys?
1. _________________________________________________
2. _________________________________________________
3. _________________________________________________
10. What are 2 disadvantages of interviews compared to surveys?
1. _________________________________________________
2. _________________________________________________
💡 Part 5: Application and Reflection
11. Choose your mini-business idea and explain which TWO market research techniques you would use and why:
My mini-business idea:
Research Technique 1:
Technique: ____________________________________________
Why I chose this: ______________________________________
________________________________________________
Research Technique 2:
Technique: ____________________________________________
Why I chose this: ______________________________________
________________________________________________
12. How will market research help you make better business decisions? Give 2 specific examples:
Example 1: ____________________________________________
________________________________________________
Example 2: ____________________________________________
________________________________________________
