Marketing Mix: Mastering the 4Ps
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Marketing Mix: Mastering the 4Ps
Year 11 NCEA Commerce Understanding Business Marketing Fundamentals 60-minute lesson
WALT (We Are Learning To)
Understand the 4Ps of Marketing and their relevance to business success Describe each of the 4Ps (Product, Price, Place, Promotion) in context Apply marketing mix concepts to real-world business scenarios Create visual representations of marketing strategies
What Makes You Buy Something?
Think about your last purchase What factors influenced your decision? Share your thoughts with a partner
The Marketing Mix: 4Ps Overview
PRODUCT - What you're selling PRICE - How much it costs PLACE - Where you sell it PROMOTION - How you advertise it
Product & Price
{"left":"PRODUCT: The goods or services offered\nFeatures and benefits\nQuality and design\nBrand name and packaging","right":"PRICE: The amount customers pay\nCost-plus pricing\nCompetitive pricing\nValue-based pricing"}
Place & Promotion
{"left":"PLACE: Where and how products are sold\nDistribution channels\nOnline vs physical stores\nLocation accessibility","right":"PROMOTION: How customers learn about products\nAdvertising campaigns\nSocial media marketing\nSales promotions and discounts"}
Kiwi Brand Analysis
Create a visual poster showing the 4Ps Choose any product or business Use images, colors, and keywords Include all four P's with examples 15 minutes to create, then gallery walk
Your Marketing Mix Poster
Create a visual poster showing the 4Ps Choose any product or business Use images, colors, and keywords Include all four P's with examples 15 minutes to create, then gallery walk