Health Promotion Models in Aotearoa New Zealand
Year 12 Health Education Understanding approaches to community wellbeing 60-minute lesson
Learning Objectives:
Explain the three health promotion models in detail Identify and discuss New Zealand-based examples for each model Apply understanding through activities to solidify knowledge of health promotion approaches Evaluate the benefits and limitations of each model
Hook Question:
How do you think health messages (like stop smoking or stop vaping campaigns) actually change behaviour in New Zealand? Think-Pair-Share: 3 minutes
Three Health Promotion Models
Behavioural Change Model: Information-driven, focuses on individual choices Self-Empowerment Model: Building personal skills and autonomy Collective Action Model: Community-driven, addresses social determinants
Behavioural Change Model
Focus: Informing individuals to change behaviour by highlighting risks and benefits Approach: TV adverts, posters, warning labels NZ Example: Anti-vaping campaigns with graphic health warnings Strengths: Rapid message dissemination, cost-effective Limitations: 'Blames the victim', ignores external factors like addiction or environment Keywords: Medicalised, individual responsibility
Self-Empowerment Model
: Building individual autonomy, self-awareness, and decision-making abilities Approach: Helplines, support workshops, counselling services NZ Example: Youthline helpline supporting young people's mental health Strengths: Builds life skills and personal control, respects individual choice Limitations: May not reach wider population or change social norms Keywords: Autonomy, resilience, self-awareness, independence
Collective Action Model
{"left":"Focus: Addressing social, economic, and cultural determinants through community involvement\n\n\nApproach: Community programmes, policy change, addressing inequities\nNZ Example: Whānau Ora initiatives empowering Māori families for holistic wellbeing","right":"Strengths: Tackles root causes, more sustainable, culturally responsive\nLimitations: Requires community mobilisation and time, complex to implement\nKeywords: Social determinants, democratic, holistic, community-driven"}
Model Matching Activity
Work in groups of 3-4 students Match NZ health scenarios to the correct promotion model Justify your choices with evidence