Social Media Persuasion and Rhetoric

Grade 12 English Understanding Influence in the Digital Age 90 Minutes

Learning Goals - 'I Can' Statements

I can identify rhetorical and persuasive strategies in social media content I can explain how influencers use persuasion to engage and influence audiences I can create my own social media post that effectively uses rhetorical techniques I can critically evaluate the impact of persuasive techniques on diverse audiences

Think-Pair-Share: Prior Knowledge

What rhetorical strategies have we seen in speeches and advertisements? How might these techniques appear differently on social media?

The Three Pillars of Persuasion in Social Media

Guided Analysis: Influencer Post Investigation

Work in pairs to analyze 3-4 influencer posts Use graphic organizer to identify persuasive techniques Consider: target audience, emotional appeal, credibility markers Prepare to share findings with class

Success Criteria Check-In

{"left":"Accurately identify at least three persuasive strategies in sample posts\nExplain how techniques aim to persuade specific audience groups","right":"Create persuasive social media post with two rhetorical devices\nParticipate respectfully showing understanding of diverse cultural perspectives"}

Create Your Persuasive Post

Choose a social issue or product that matters to you Incorporate at least two rhetorical strategies Consider your target audience and cultural context Use visuals, emojis, hashtags strategically Work individually or in pairs

Reflection and Next Steps

'Why is it important to recognize persuasive techniques on social media?' Share your posts and provide peer feedback Self-assess using our 'I can' statements